Reflection about Google Analytics

     Is amazing how many tools Google Analytics has. This week I spend a lot of time looking their different tools and trying to understand each one. For sure, is impossible in one week to could understand everything, but is a good point of start. Here, I can see all the aspect of my online business, because all things are together. With this tool, I am able to see aspects like gender, location, age, language, google ads, campaigns, landing pages, conversion, etc. All those tools provide a perfect view of how your online business is working, and after review those items, is easier to make the right corrections to obtain better results.
In summarizing I consider 5 things how Google Analytics will help us in our online business.
1. Known the users who enter your website and define your audience.
2. Analyze your traffic source and decide which social network to use.
3. Understand how your digital conversions are achieved.
4. Analyze campaign performance.
5. Make better decisions to increase the ROI of your e-commerce.